The complete motion vocabulary. Every animation in the system is built from these seven — used alone, stacked, or staggered. Their names are the public API; use them in code exactly as written.
Concentric rings expanding outward and fading. The core signature of the brand — everywhere we need "presence," we radiate.
Gentle opacity breath on a directional gradient. Used on the six logo beams, staggered by 0.3s each — makes the mark feel alive without spinning.
Radius breath on the core circle. 9→11→9. Subtle. The logo's heartbeat. Never animate other shapes with this — it's specific to the core.
Scale + opacity on a radial gradient. Creates the "atmosphere" around the hero mark. Use for ambient backgrounds on heroes and section openers.
Slow linear gradient drift across text. Reserved for one phrase per page — the verb that carries the thesis. Eight full seconds; any faster and it reads as glitter.
A single light traveling along a beam, then gone. Triggered on page load and on major interactions. It says "information just arrived."
General-purpose breath — scale 1 → 1.02, opacity 0.85 → 1. Apply to passive cards or badges when you want presence without movement.
Everything is tuned to the 2.8-second breath. That's the logo's core pulse. Our easings are organic — they start gentle, stay gentle, settle gentle. No snap, no overshoot, no rubber band.
Instant transitions (hover, focus) are 150–300ms. Anything longer belongs to the breath family.
Forbidden: cubic-bezier(.68,-.55,.27,1.55) and every other rubber-band curve. We don't overshoot.
Drop this into any product. It matches the home mark's rhythm exactly. All primitives are already defined in base.css — you just have to apply them.
@keyframes lmx-radiate { 0% { transform: scale(1); opacity: .7; } 40% { border-color: rgba(198,228,255,.35); } 100% { transform: scale(2.8); opacity: 0; } } .ring { position: absolute; border-radius: 50%; border: 1.5px solid rgba(245,200,66,.55); width: 40px; height: 40px; animation: lmx-radiate var(--dur-radiate) var(--ease-organic) infinite; } .ring:nth-child(2) { animation-delay: 1s; } .ring:nth-child(3) { animation-delay: 2s; }
The easy wins of generic motion design are the exact things that make products feel like everyone else. If something you're building uses any of these, stop and ask what the brand would do instead.
When the user's OS says so, we stop. Completely. The base stylesheet already honors prefers-reduced-motion — all animation durations collapse to 10ms and iteration count to 1. Design for this state: the page must still feel right.
@media (prefers-reduced-motion: reduce) { *, *::before, *::after { animation-duration: 0.01ms !important; animation-iteration-count: 1 !important; transition-duration: 0.01ms !important; scroll-behavior: auto !important; } }